Don McKinney – World famous (locally)
Role: Chief Creative Officer
Role: Executive Creative Director
Role: Chief Creative Officer
Role: Chief Creative Officer
https://vimeo.com/120417359
I wrote SHIFT_ in 2000. It took more than a year to sell in and it seemed like everyone from the CMO to the President wanted to kill it one time or another, but once it was sold in it was sold in. SHIFT_ ran for 11 + years around the world. Nissan even said: “Shift is not a tagline. It is the manifestation of our company. It embraces everything we are trying to be. We are shifting all the time. The power of the idea helps people to shift across cultures, across languages, across geography. It brings a challenge to each one of us and the opportunity to respond creatively in whatever we do.”
I was fortunate to have been a part of it and have seen it brought to life powerfully by Chris Graves, Rob Schwartz, Jason Stinsmuehlen and Neal Hughlett. Carlos Ghosn later titled his book about the Nissan turnaround after it (none of us got a slash).
The story of how a soda predicted the 2008 election.
Role CD/writer
Role: CCO
Role: CCO
Role: CCO
Role: CCO
Role: CCO
Role: CCO